Recent Marketing

• How much to price a self-distribution DVD for private home viewing (v. 9/2008)

  An earlier blog touched upon this topic, but offered no pricing guidance for our clients pursuing independent distribution of their films.  At the time I didn’t have enough data to offer a meaningful comparison on how our self-distribution clients were pricing DVDs.  Since that earlier post, we have added another hundred DVDs titles and have […]

  September 28th, 2008

• Selling DVDs; Getting to “ID-Day” (”ID” as in “Independent Distribution”)

  Lets call the day you start selling DVDs “ID Day”, what are the steps leading to that point? Here is a road map, walking backwards, of the major steps.  Each project may have its own twists and turns, and there are many little steps within each of these major steps.  Here’s what you’ve been doing […]

  September 19th, 2008

• Amazon “Advantage” vs “Marketplace”

  Here is the answer I provided to a client asking the question: “Can you explain to me how it works that I get more setting it up through you (Neoflix) than going directly to Amazon.  Thanks.”
  For independent distribution purposes, there are two programs offered by Amazon that are relevant in this discussion: one is called […]

  August 21st, 2008

• Building a self-distribution business vs just selling DVDs

  It’s important to draw a distinction between activities that merely sell a DVD and those that help build a business over the long term. For those who pursue DIY, it would be a shame–with all the effort that goes into the process–to come away with only a sale but not a foundation for a […]

  February 22nd, 2008

• Audience Development Tools: Ten for $10.

  Using various web-based audience development tools and adapting methods to collect the data that is needed to project sales across multiple channels will allow you to make a more informed choice about how you want to distribute. Do not say “I don’t need to do this, I plan on getting a distribution deal.” Instead, […]

  February 13th, 2008

• Building Effective Affiliate Landing Pages.

  Objectives:
  1. Creates easy URLS for your affiliates.
  2. Creates quality inbound links to your website.
  3. Search Engine Optimized.
  4. Increase visibility of your “Buy DVD” link/ increase sales.
  5. Increase visibility of Newsletter/ increase sign-ups.
  […]

  January 15th, 2008

• Producer Catherine Gray Talks About Making And Self-Distributing Her Exercise Video - Empowering Pilates

  As a freelance producer, my job is to find projects and connect them to money. It’s a long process and not always successful. So sometimes it seems simpler to invest your own money to get a project started. It’s a risky venture, but to be a producer you’ve got to produce something.
  I’ve always thought […]

  September 20th, 2007

• Custom Clicks - Affliate Marketing Made Easy for Filmmakers

  Cinema Clicks is a “full-service” affiliate marketing management solution for filmmakers. Affiliate marketing is when someone allows you to sell your film on their website for which they receive a percentage of the sale. Managing multiple affiliates and keeping track of their individual sales and commission structures is complex. This web-based software centralizes all of […]

  August 10th, 2007