This was the response from Mitch Teplitsky regarding whether or not to sell DVDs during a festival run. We have heard other Neoflix clients suggesting the same: Strike while the iron is hot.
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To your comment about selling DVDs at festivals: I never was denied chance to sell DVDS by any festival, only by a couple of public libraries that prohibited merchandise sales on premises. Are festivals still doing that, prohibiting sales? We sold on average 12-13 DVDs after screenings, as much as 50.
Strike while the iron is hot.
One of my mistakes was not selling DVDs from the get-go. I figured we lost $4-5K in sales that way. Back when I was buying into some vague notion that “if distributors find out we’re selling DVDs they won’t want our film.”
That may be true, but became a mute point when I finally realized that I was going to sell a lot more than DVDs than any distributor would — and keep most of the money.
Mitch Teplitsky
http://www.soyandina.com