It’s important to draw a distinction between activities that merely sell a DVD and those that help build a business over the long term. For those who pursue DIY, it would be a shame–with all the effort that goes into the process–to come away with only a sale but not a foundation for a […]
Archive for February, 2008
Building a self-distribution business vs just selling DVDs
Audience Development Tools: Ten for $10.
Using various web-based audience development tools and adapting methods to collect the data that is needed to project sales across multiple channels will allow you to make a more informed choice about how you want to distribute. Do not say “I don’t need to do this, I plan on getting a distribution deal.” Instead, […]
Pricing DVD Licenses by Distribution Channel
We are often asked by clients how much they should price their DVDs. My first response is to ask the client which distribution channel are they referring to?
Depending on the content and target audience, a film may have multiple distribution channels, and therefore, require different licenses and/or different versions for international markets. While the […]Creating fan base e-mail lists
The size of its customer base dictates the success of a business. For that reason most business owners start marketing long before a new business opens its doors. For example, they erect “coming soon - grand opening” signs on the building, send announcements to local media, mail-out flyers to prospects within its buying […]